USGA Launches ‘Driving Golf Forward’ Campaign

Feb 23, 2018   //   by Mathilda   //   Best Practice, golf industry  //  No Comments

As part of its commitment to ensuring a healthy future for golf, the United States Golf Association (USGA) has launched ‘Driving Golf Forward’, a multi-year campaign focused on four key impact areas.

Mike Davis, the USGA’s Chief Executive Officer and Executive Director, introduced the campaign during the organisation’s Annual Meeting in Miami Beach.

“The health and future of golf are fuelled by strong leadership, resources and meaningful initiatives,” said Davis. “This campaign will support and develop programmes that positively impact our game and create new opportunities for golf to grow and endure.”

The campaign will help fund cutting-edge innovation and industry-leading research designed to improve the golfer experience and help golf facilities reduce their reliance on critical resources such as water, nutrients, chemicals and energy by 25 per cent by 2025.

The planned increases in investment include the development of global forums to better connect the worldwide golf community and produce positive, collaborative change.

It will also support the USGA’s long-term goal of boosting inclusivity in the sport through increases in participation by juniors, as well as broadly supporting accessibility and adaptive golf, improving golfer experiences in the game.

Efforts that provide workplace training and meaningful pathways to employment for new leaders in the golf industry, such as the PJ Boatwright Jr Internship Programme, USGA Learning Science Through Golf, and others will be expanded.

Creating a diverse generation of emerging professionals and volunteers will spur a healthier future for the game.

Preserving and sharing golf’s historical record, artifacts and data requires investments in technology, resources and public programmes. The largest and most comprehensive collection of the game’s stories is housed at the USGA Golf Museum, providing researchers and visitors with access to authoritative information and extensive collections.

The programme intends to build programmes and resources that will inspire a deep appreciation of the game’s rich history among future generations.

“Golf has an active community of individuals who support efforts to grow the game and we’ve heard they want to do even more,” said Sarah Brady, Head of the USGA Foundation. “Driving Golf Forward provides an opportunity to play a direct role in the future of golf and invest in important programmes that will make a difference.”