The Takeaway: A Look at the Golf Industry (November 2014)

Welcome to The Takeaway, a rundown of current events in the golf industry. Each month, several key aspects of the industry will be examined by highlighting current events in areas including: golf product, marketing, players, and the state of the game. Let’s get started:

Product: Oakley Golf’s Youthful Flare

GolfWRX recently visited Oakley’s California-based “Design Bunker.” The goal was to get a better idea of how a company with roots designing innovative eyewear in the action sports industry has successfully made the transition to golf product. A healthy dose of perfectionism goes a long way.

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