PING Supports Media Project to Raise Awareness for ‘Golfers First’

Apr 28, 2018   //   by Mathilda   //   Best Practice, golf industry  //  No Comments

The European Disabled Golf Association (EDGA) is “delighted” to announce that globally respected club manufacturer PING is to support a major new international media project over three years. ‘EDGA Profiles supported by PING’ is a series of recorded and written interviews that aims to raise awareness of remarkable players – ‘Golfers First’ – who refuse to be defined by their disabilities and instead are reaching their personal potential with the help of golf.

While these profile interviews are expected to create interest among golf lovers and a much wider audience thanks to PING’s support, a key objective of the project is to encourage many people of all ages who have a disability; to demonstrate positive outcomes and that social support and personal growth through golf can be achieved.

EDGA is supported by The R&A, the European Tour, The Ryder Cup Europe Development Trust and 25 national golf federations, plus several valued partners including PING and the Association of Algarve Tourism. Registered players compete all over Europe and as far afield as Australia in ‘Premier’ and ‘Access’ (for a large range of abilities) tournaments, while EDGA is currently working with the International Golf Federation (IGF) as it explores golf’s potential bid to be selected for the Paralympics. Where possible, EDGA is also supporting national

federations to promote inclusive golf programmes.

EDGA Profiles supported by PING’ can now be viewed at www.edgagolf.com/profiles/. Visitors to the site will discover a first collection of player stories in audio interviews and written features and it is planned to expand this bank of interviews regularly thanks to the continuing support of PING. With this support, the project can now reach the widest possible audience, including outside of golf. Interviews will be made available to sport, lifestyle, health and ‘human interest’ media internationally as a free resource to demonstrate the benefits of golf for people with a disability.

The first Profiles share a determination among players to conquer limitations imposed by serious disability, life-changing illnesses or dramatic accidents. Through the learning and playing of golf and the camaraderie found in the EDGA community, many of these golfers have battled through traumatic times and enhanced their lives. “Golf saved/improved my life” has already been a common view.

“We hope readers will find the EDGA Profiles supported by PING a highly worthwhile listen or read. The subjects of these interviews continually point to the redemptive power of golf – helping to pull them through their darkest hours to a point where they are loving life again,” said Mark Taylor, Development Manager for EDGA.

“We hope this project can encourage other people who may be at the start of a difficult journey after personal trauma, to help them know they are not alone and how sport and friendship – in this case through golf – can make a tremendous difference. We are delighted that PING has chosen to put their support behind this. It is a company that clearly cares about people and its backing will help us widen our reach through these personal stories.”

John Clark, Managing Director of PING Europe Ltd, said: “PING is proud to extend our support of golf for the disabled through our links with EDGA and the Battle Back Golf programme. Our ability to make and adapt equipment for a variety of disabilities is unique in the golf industry and allows us to make the game inclusive to all people wanting to play the sport.”

The first two EDGA Profiles supported by PING feature Aleš Süsser and Jose Bagnarelli and can be accessed at http://www.edgagolf.com/profiles/golfers/  Five more such profiles are currently being produced which are also supported by PING.

PING has supported EDGA for the last three years, during which time its technical staff have worked with EDGA players, offering club-fitting advice during tournaments and providing free custom-fitting for players at PING’s Gainsborough HQ. PING can also be highly satisfied with the support it has given to EDGA for the Ranking for Golfers with Disability (R4GD), which with the company’s help has now established the R4GD as the most democratic and meaningful ranking in the world of golf for the disabled.

If you would like to share your player story with EDGA, or if you know someone with a good story then please contact Tony Bennett at t.bennett@edgagolf.com

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