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Hong Kong Banking on ‘HSBC Hour’ to Broaden Golf’s Appeal

Jul 10, 2017   //   by Mathilda   //   golf industry, Latest News  //  No Comments

The ‘HSBC Hour’ initiative returns to Hong Kong again this week with a mission to promote golf to schools and the local community.

Following last year’s pilot programme, HSBC is teaming up with the Hong Kong Golf Association (HKGA) to launch the second ‘HSBC Hour’ golf experiential week.

It is part of HSBC’s global ‘HSBC Hour’ campaign in celebration of the 146th Open Championship. This year, 15 primary schools with more than 500 students will have the opportunity to experience the fun ShortGolf training from July 3-7, while the public can join a one-hour free golf coaching session at Whitehead Golf Club on July 8 and learn skills and techniques required for the game.

“It is our fundamental belief that golf should be made accessible to everyone irrespective of background, age or ability,” said Giles Morgan, HSBC Global Head of Sponsorship & Events. “We are committed to promoting golf to the community and to inspiring more local golf talents.

“The HSBC Hour programme this year not only provides a great opportunity for the mass public to experience the game, but it also further extends the effort of the existing HSBC Golf For Schools initiative to reach out to the school kids to encourage them to try out the sport.”

Sponsored and organised by HSBC in collaboration with the HKGA, the one-week Hong Kong ‘HSBC Hour’ will start with the HSBC Golf For Schools Week involving 15 schools, giving them the ShortGolf training – a new and unique ‘first touch’ training system which makes it fun and easy to teach and learn golf at school.

All the ShortGolf classes during the week will be conducted at South Yuen Long Government Primary School, which also serves the purpose of extending the current network to more schools in the New Territories.

The ShortGolf classes are part of the HSBC Golf For Schools initiative under the HSBC-sponsored Hong Kong Junior Golf Programme, launched in 2015. For students who have completed Advance-Level ShortGolf, they may enter the next phase of the pathway with real golf coaching at a local golf course or training facility.

On July 8, two sessions of one-hour free golf coaching will be open to the public at 10 am and 3 pm at Whitehead Golf Club’s driving range.

Professional golf coaches will be stationed at the course teaching participants to hold the club, stand to the ball and make a basic swing.

“We are delighted to support the Hong Kong HSBC Hour campaign again this year which opens up an opportunity for a wider community to enjoy the fun of golf,” said Danny Lai, Chief Executive Officer of the HKGA.

“We are grateful for HSBC’s long-term support on junior golf development. The 15 participating schools are all new to golf and we hope that the golf training can inspire more school kids to explore the sport.”

HSBC Hong Kong Junior Golf Programme offers a structured pathway for children to learn golf and kick off their journey in the world of golf. The programme includes the HSBC Golf For Schools initiative which introduces primary school students to basic golf skills through ShortGolf, Golf Fun Days, and monthly golf clinics.

Short-listed participants will progress to the HSBC Junior Development Programme that offers professional training and opportunities to represent Hong Kong on the regional and international stage.

The HSBC Golf For Schools initiative has delivered training to 23 local primary schools and has conducted demonstrations and introductions to golf for more than 17,000 children.

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