United States Golf Association announces the launch of Driving Golf Forward

Feb 5, 2018   //   by Mathilda   //   golf industry, Latest News  //  No Comments

For those paying attention or have a memory, they will recall the USGA’s infamous “While We’re Young” campaign was an overwhelming disappointment. The pace of play campaign was introduced back in 2013 and well we’re no better off today than we were then. Despite the organization’s shortcomings, it has created yet another pledge.

To ensure a “healthy future for golf,” the United States Golf Association announced the launch of Driving Golf Forward, a multi-year campaign focused on four key impact areas. “The health and future of golf are fueled by strong leadership, resources and meaningful initiatives,” said USGA CEO/Executive Director Mike Davis. “This campaign will support and develop programs that positively impact our game and create new opportunities for golf to grow and endure.”

The campaign, which is never specifically identified, will help fund research designed to improve the golfer experience and assist golf facilities reduce their reliance on critical resources such as water, nutrients, chemicals and energy by 25 percent by 2025. The planned increases in investment include the development of global forums to better connect the worldwide golf community and produce positive, collaborative change.

It will also support the USGA’s long-term goal of boosting inclusivity in the sport through increases in participation by juniors, as well as broadly supporting accessibility and adaptive golf, improving golfer experiences in the game. Despite the temptation to swing away at this fastball I’ll let it sail by!

To learn more and to donate to Driving Golf Forward, please visit: http://www.usga.org/content/usga/home-page/clubhouse/foundation/usga-foundation-landing-page.html.